Digital marketing

Strategy, content and channels for your communications

We build digital presence, content and communications for tourism, businesses and institutions. We start with your objectives and audience to define a strategy and select the activities that serve the project.

We work on digital campaigns, social media management, institutional communications, copywriting, SEO and brand identity. Quantities, channels and deliverables are agreed before work begins.

We can address a specific requirement or combine several services in a coordinated programme, with practical activities and review points.

Our digital marketing services

Tourism strategy

We define strategies for accommodation businesses and destination projects. We analyse audiences, seasonality, the offering and channels, then prepare a three-month action plan.

Digital campaigns

We launch and manage campaigns on an agreed platform. Setup includes configuration, audiences, messaging and verification of the available tracking; ongoing management includes optimisation and a monthly report.

Social media and institutional communications

We manage social channels through original content, adaptations and scheduling. For institutional communications, we combine an editorial calendar with website updates and agreed approvals.

Copywriting and SEO editing

We write copy informed by preliminary research and an interview, with two revisions included. We also optimise copy, blog posts and articles for SEO, based on agreed lengths and objectives.

SEO analysis and optimisation

We analyse the website's technical and editorial aspects through sample-based reviews and a prioritised action plan. We can continue with scoped page and technical optimisations, monitoring and activity reports.

Identity and tone of voice

We work on positioning, taglines, brand personality and visual and verbal identity. We prepare a tone-of-voice guide and practical examples; logo and visual identity development can be combined with our Design services.

Defined activities, results to review

We define the channels, content, campaigns and updates included in the project.